Innovation

Nirvay provides services around innovation that include leveraging existing IP in the organisation, technology consulting, product design, business model innovation, and digital transformation. By leveraging emerging trends, data-driven insights, and collaborative approaches, organizations can stay ahead of market demands and competition. Nirvay provides innovation services with a structured yet flexible approach, encouraging experimentation while managing risks. Whether for startups or established enterprises, supporting innovation helps unlock new opportunities, enhances efficiency, and creates sustainable value in an ever-evolving landscape.

Client Concerns

  • Is my innovation strategy aligned with the company business objectives?

  • Have I allocated enough resources to innovation in the company?

  • Have I monetised existing intellectual property in the company effectively?

  • Are there cross-functional teams that can spur innovation within the organization?

  • Is there clear ownership and incentive defined to encourage innovation in the organisation?

  • How do I decide which type of innovation I should pursue?

  • Do I progressively get evaluate new technologies like AI and their impact on the business processes?

  • Is there a culture of innovation in the company and are employees encouraged to thing differently?

Our approach

Discovery

At Nirvay, we understand the client’s business, the growth objectives and set up clear goals and defined timelines for the innovation strategy. This involves talking to the different stakeholders and also conducting a market research to evaluate the trends shaping the industry. Ideas are also solicited from the team through effective brain-storming. At this stage, we evaluate potential threats to the business with respect to change in consumer behaviour or changes in the technology landscape.

A bathtub on top of a small ice island
A bathtub on top of a small ice island

Development

We align the innovation strategy with the company’s timeline, with respect to their immediate priorities and their business objectives. We also look at innovation sprints to validate ideas quickly. Low fidelity prototyping is done for rapid testing and getting customer feedback. This prototyping is done with a fail fast approach to test and validate some of these ideas.

An arc with a view of the ocean and a cloud floating on top
An arc with a view of the ocean and a cloud floating on top

Deployment

This allows for allocation of resources, including budgets and right cross-functional team to drive innovation to market. At this stage, we work on change management on how the innovation being driven will affect existing operations.

A bathtub on top of a small ice island
A bathtub on top of a small ice island

Steady-state

It’s important to have a feedback loop to check on what worked and what didn’t. It is also critical to institutionalise the process for on-going innovation in the organisation.

An arc with a view of the ocean and a cloud floating on top
An arc with a view of the ocean and a cloud floating on top

Terms of Use

Privacy Policy

Nirvay is a consulting firm providing services around Go-To-Market, Strategy, Innovation, Global Competency Centers, Experience Design, Product and Technology. We work closely with our clients to understand their unique context and challenges. We work with a multi-disciplinary team of experts to provide best-in-class services, and take complete ownership for any project undertaken.

+ 91 974 001 3131

Desk no. 84A, EPIP Zone Whitefield Bangalore, Plot No.148,
Prestige Featherlite Tech Park, Bengaluru, Karnataka 560066

c

2025 Nirvay Consulting

Terms of Use

Privacy Policy

Terms of Use

Privacy Policy

Nirvay is a consulting firm providing services around Go-To-Market, Strategy, Innovation, Global Competency Centers, Experience Design, Product and Technology. We work closely with our clients to understand their unique context and challenges. We work with a multi-disciplinary team of experts to provide best-in-class services, and take complete ownership for any project undertaken.

+ 91 974 001 3131

Desk no. 84A, EPIP Zone Whitefield Bangalore, Plot No.148,
Prestige Featherlite Tech Park, Bengaluru, Karnataka 560066

c

2025 Nirvay Consulting

Terms of Use

Privacy Policy

Nirvay provides services around innovation that include leveraging existing IP in the organisation, technology consulting, product design, business model innovation, and digital transformation. By leveraging emerging trends, data-driven insights, and collaborative approaches, organizations can stay ahead of market demands and competition. Nirvay provides innovation services with a structured yet flexible approach, encouraging experimentation while managing risks. Whether for startups or established enterprises, supporting innovation helps unlock new opportunities, enhances efficiency, and creates sustainable value in an ever-evolving landscape.

Innovation

Client Concerns

  • Is my innovation strategy aligned with the company business objectives?

  • Have I allocated enough resources to innovation in the company?

  • Have I monetised existing intellectual property in the company effectively?

  • Are there cross-functional teams that can spur innovation within the organization?

  • Is there clear ownership and incentive defined to encourage innovation in the organisation?

  • How do I decide which type of innovation I should pursue?

  • Do I progressively get evaluate new technologies like AI and their impact on the business processes?

  • Is there a culture of innovation in the company and are employees encouraged to thing differently?

Our approach

Discovery

At Nirvay, we understand the client’s business, the growth objectives and set up clear goals and defined timelines for the innovation strategy. This involves talking to the different stakeholders and also conducting a market research to evaluate the trends shaping the industry. Ideas are also solicited from the team through effective brain-storming. At this stage, we evaluate potential threats to the business with respect to change in consumer behaviour or changes in the technology landscape.

A bathtub on top of a small ice island
An arc with a view of the ocean and a cloud floating on top

Development

We align the innovation strategy with the company’s timeline, with respect to their immediate priorities and their business objectives. We also look at innovation sprints to validate ideas quickly. Low fidelity prototyping is done for rapid testing and getting customer feedback. This prototyping is done with a fail fast approach to test and validate some of these ideas.

Deployment

This allows for allocation of resources, including budgets and right cross-functional team to drive innovation to market. At this stage, we work on change management on how the innovation being driven will affect existing operations.

A bathtub on top of a small ice island
An arc with a view of the ocean and a cloud floating on top

Steady-state

It’s important to have a feedback loop to check on what worked and what didn’t. It is also critical to institutionalise the process for on-going innovation in the organisation.

Nirvay is a consulting firm providing services around Go-To-Market, Strategy, Innovation, Global Competency Centers, Experience Design, Product and Technology. We work closely with our clients to understand their unique context and challenges. We work with a multi-disciplinary team of experts to provide best-in-class services, and take complete ownership for any project undertaken.

c

2025 Nirvay Consulting

+ 91 974 001 3131

Desk no. 84A, EPIP Zone Whitefield Bangalore, Plot No.148,
Prestige Featherlite Tech Park, Bengaluru, Karnataka 560066

Terms of Use

Privacy Policy