Experience Design
At Nirvay, we initiate with fundamental principles to revolutionize the course of a stakeholder's interaction with our organization. Our dedication is toward designing and actualizing interactions that occur throughout the complete stakeholder (customer/employee/partner) journey, as well as the backstage operations that facilitate these experiences to be delivered as conceived. Our design ethos is user-centric, providing an uncomplicated, intelligent, personal, and context-specific encounter.
Client Concerns
How do we modernise and integrate legacy systems, disparate data sources, technologies, and infrastructure to support new service models?
Have we leveraged advanced analytics, data driven insights and industry expertise to analyse user behaviour, preferences, and feedback?
Do we feel that some of our processes are relics of a different age, but everyone insists on doing them since “it’s always been so”?
Given new advancements in technology including AI, have we optimised the experience design to take advantage of these technologies?
Can innovation on experience design help us gain competitive advantage and optimize our services, processes and systems for sustainable business growth?
Is our stakeholder experience on digital touchpoints encouraging and promoting user engagement among stakeholders, employees and decision makers?
Is our experience design user centric and consistent across all touch points?
Are our interfaces intuitive, intelligent, contextual and in sync with the latest customer experience across tools like Chat GPT?
Our approach
Strategy Analysis
We understand the business priorities and the target user segments, and the trends in user behaviour in that segment to propose a user-centric design. We conduct user interviews and observational studies to develop detailed user personas representing different user segments, their goals, motivations, and preferences. We then create user journey maps to visualize and analyze the user's interaction with the product or service across various touch points and channels. We would benchmark the service against the competitors in the same segment, but also against other industries that are pioneers in user experience.
Idea Generation
Based on the analysis done, we look at user personas and build out scenarios. We also take into account the options available in today’s technology and any service improvements that can be done by integrating the technology advancements. We work through the journey maps and look at any enhancements required for tomorrow’s journeys.
Integrating AI Technologies
It’s important for users to experience customized content, product recommendations, and interface layouts based on past interaction and interests. AI enables such personalized experiences by analyzing user data and behaviour patterns. Given the current experiences of users across GenAI tools like ChatGPT, expectations of user experience increase manifold to have a similar intuitive experiences across other interactions on any digital touchpoint.
Service validation
We work on the service specifications, touchpoint design and build low fidelity prototypes. These prototypes are rapidly tested with the users and user behaviour studied, for improving the prototypes. This is an iterative process. We conduct usability testing sessions with real users to gather feedback, identify usability issues, and validate design decisions. We utilize reinforcement learning techniques to adapt and optimize user experiences based on real-time feedback and interactions.
Technology Integration
Once the user comfort is validated, technology development and integration for the mock-up is done. The overall framework is underpinned by developed UX components that are reusable, customizable, and adaptable to business contexts and roles. Implementation is done typically with a pilot user group, any improvements required are done, and then the redesigned service is rolled out to the larger group in the organization.
Performance Monitoring and Optimization
We implement analytics and monitoring tools to track user engagement, satisfaction, and behavior, providing insights for ongoing optimization and refinement. We conduct A/B testing and experimentation to evaluate design variations, AI/ML algorithms, and features, identifying opportunities for improvement and innovation.
Prior Experience
Design of a ‘Single Page Bank’ for internet banking for retail banks, allowing for customers to transact with the Bank with minimal navigation
Improving response time of a Bank’s call center agents from 210 seconds to 110 seconds through better experience design for agents
Design of an app for control and navigation for an electric car
Providing an intuitive interface for an insurance application
Design of an accessibility interface for a financial software business
Dashboards for cloud operations
Dashboard for a complex IT project with more than 300 separate teams
Redesign of CRM use interface for sales officers of large bank to improve efficiency
Improving collaboration amongst employees of a large organization through an intuitive portal
Terms of Use
Privacy Policy
Nirvay is a consulting firm providing services around Go-To-Market, Strategy, Innovation, Global Competency Centers, Experience Design, Product and Technology. We work closely with our clients to understand their unique context and challenges. We work with a multi-disciplinary team of experts to provide best-in-class services, and take complete ownership for any project undertaken.
+ 91 974 001 3131
Desk no. 84A, EPIP Zone Whitefield Bangalore, Plot No.148,
Prestige Featherlite Tech Park, Bengaluru, Karnataka 560066
c
2025 Nirvay Consulting
Terms of Use
Privacy Policy
Terms of Use
Privacy Policy
Nirvay is a consulting firm providing services around Go-To-Market, Strategy, Innovation, Global Competency Centers, Experience Design, Product and Technology. We work closely with our clients to understand their unique context and challenges. We work with a multi-disciplinary team of experts to provide best-in-class services, and take complete ownership for any project undertaken.
+ 91 974 001 3131
Desk no. 84A, EPIP Zone Whitefield Bangalore, Plot No.148,
Prestige Featherlite Tech Park, Bengaluru, Karnataka 560066
c
2025 Nirvay Consulting
Terms of Use
Privacy Policy
Experience Design
At Nirvay, we start with first principles to re-imagine the stakeholder’s journey in interacting with the organization. We focus on the design and implementation of interactions that happen across the entire stakeholder (customer/employee/partner) journey and behind-the-scenes activities that enable those experiences to be delivered as planned. Our design approach is user centric which delivers an simple, intelligent, personal and contextual experience.
Client Concerns
How do we modernise and integrate legacy systems, disparate data sources, technologies, and infrastructure to support new service models?
Have we leveraged advanced analytics, data driven insights and industry expertise to analyse user behaviour, preferences, and feedback?
Do we feel that some of our processes are relics of a different age, but everyone insists on doing them since “it’s always been so”?
Given new advancements in technology including AI, have we optimised the experience design to take advantage of these technologies?
Can innovation on experience design help us gain competitive advantage and optimize our services, processes and systems for sustainable business growth?
Is our stakeholder experience on digital touchpoints encouraging and promoting user engagement among stakeholders, employees and decision makers?
Is our experience design user centric and consistent across all touch points?
Are our interfaces intuitive, intelligent, contextual and in sync with the latest customer experience across tools like Chat GPT?
Our approach
Strategy Analysis
We understand the business priorities and the target user segments, and the trends in user behaviour in that segment to propose a user-centric design. We conduct user interviews and observational studies to develop detailed user personas representing different user segments, their goals, motivations, and preferences. We then create user journey maps to visualize and analyze the user's interaction with the product or service across various touch points and channels. We would benchmark the service against the competitors in the same segment, but also against other industries that are pioneers in user experience.
Idea Generation
Based on the analysis done, we look at user personas and build out scenarios. We also take into account the options available in today’s technology and any service improvements that can be done by integrating the technology advancements. We work through the journey maps and look at any enhancements required for tomorrow’s journeys.
Integrating AI Technologies
It’s important for users to experience customized content, product recommendations, and interface layouts based on past interaction and interests. AI enables such personalized experiences by analyzing user data and behaviour patterns. Given the current experiences of users across GenAI tools like ChatGPT, expectations of user experience increase manifold to have a similar intuitive experiences across other interactions on any digital touchpoint.
Service validation
We work on the service specifications, touchpoint design and build low fidelity prototypes. These prototypes are rapidly tested with the users and user behaviour studied, for improving the prototypes. This is an iterative process. We conduct usability testing sessions with real users to gather feedback, identify usability issues, and validate design decisions. We utilize reinforcement learning techniques to adapt and optimize user experiences based on real-time feedback and interactions.
Technology Integration
Once the user comfort is validated, technology development and integration for the mock-up is done. The overall framework is underpinned by developed UX components that are reusable, customizable, and adaptable to business contexts and roles. Implementation is done typically with a pilot user group, any improvements required are done, and then the redesigned service is rolled out to the larger group in the organization.
Performance Monitoring and Optimization
We implement analytics and monitoring tools to track user engagement, satisfaction, and behavior, providing insights for ongoing optimization and refinement. We conduct A/B testing and experimentation to evaluate design variations, AI/ML algorithms, and features, identifying opportunities for improvement and innovation.
Prior Experience
Design of a ‘Single Page Bank’ for internet banking for retail banks, allowing for customers to transact with the Bank with minimal navigation
Providing an intuitive interface for an insurance application
Dashboard for a complex IT project with more than 300 separate teams
Redesign of CRM use interface for sales officers of large bank to improve efficiency
Improving collaboration amongst employees of a large organization through an intuitive portal
Design of an accessibility interface for a financial software business
Dashboards for cloud operations
Improving response time of a Bank’s call center agents from 210 seconds to 110 seconds through better experience design for agents
Design of an app for control and navigation for an electric car
Nirvay is a consulting firm providing services around Go-To-Market, Strategy, Innovation, Global Competency Centers, Experience Design, Product and Technology. We work closely with our clients to understand their unique context and challenges. We work with a multi-disciplinary team of experts to provide best-in-class services, and take complete ownership for any project undertaken.
c
2025 Nirvay Consulting
+ 91 974 001 3131
Desk no. 84A, EPIP Zone Whitefield Bangalore, Plot No.148,
Prestige Featherlite Tech Park, Bengaluru, Karnataka 560066
Terms of Use
Privacy Policy
